About CakeStyle

CakeStyle is a personal styling service for busy women that delivers a box of handpicked clothing and accessories to your door each season. Our expert CakeStylists select pieces from brands like Elie Tahari, Diane von Furstenberg, and Theory based on your fit and wardrobe needs. We then send your box to your door, and you keep what you love and send back the rest. Shipping both ways and stylists' services are free!

CakeStyle was created to take the hassle out of shopping. Going to the store, trying on clothes, and making returns is time consuming and tiring, especially for busy women; that's where CakeStyle comes in. We know your time is valuable, so we keep you in style and out of stores. We truly make style a piece of cake.

CakeStyle, which is based in Chicago, was founded in 2011 by Cecelia Myers and Millie Tadewaldt and is backed by Sandbox Industries.

Millie Tadewaldt, CEO and Co-founder

Millie Tadewaldt

Millie Tadewaldt founded CakeStyle out of personal need: she was too busy starting and investing in businesses to shop for stylish clothes to wear to investment pitches and board meetings.

Millie has co-founded several startups in the consumer web and eCommerce space. She was previously a strategy consultant with the Boston Consulting Group and founder and lead developer of a web development agency. She has a JD from Harvard Law School and degrees in design and communication from UC Davis.


Cecelia Myers, COO and Co-founder

Cecelia Myers

Cecelia Myers was inspired to start CakeStyle after hearing her friends' and colleagues' frustrated complaints about shopping and style. She realized it was time to put a stylists' advice in the homes and offices of busy women all over the country.

Cecelia has worked on a variety of consumer technology and client services startups and holds a BA from Indiana University, Bloomington.